Active Paper provides a physical interface between brand message and consumer. This will trigger consumers’ curiosity and engage them to interact with the brand. This interaction will leave consumers with a memorable experience which they will share among their friends and family.
The Active Paper technology makes graphics appear on a seemingly blank sheet of paper.
A drop of liquid activates a rapid and controlled colour change effect and enables immediate interaction between the brand, its products and consumers.
The Active Paper technology is also a platform for security solutions and for easy-to-use every day diagnostics tests.